Recently, the internationally authoritative intellectual property media Managing Intellectual Property (MIP) announced the IP STARS 2025 individual rankings. Zhang Yu, Partner and Deputy General Manager of ZYIP, was honored with the "Rising Star" title, recognizing her outstanding professional expertise and remarkable performance in the industry.

This recognition as a "Rising Star" not only reflects high international acknowledgment of her individual professional capabilities but also showcases the results of ZYIP's commitment to specialized and internationalized services. We extend our congratulations to Zhang Yu and sincerely thank our clients for their long-standing trust and support, as well as the recognition from industry peers and media organizations. This honor will inspire us to continue moving forward. In the future, ZYIP will remain dedicated to providing domestic and international clients with highly professional, forward-looking, and strategic high-end intellectual property services worldwide.

Introduction to Zhang Yu

Zhang Yu currently serves as Partner and Deputy General Manager of Shenzhen ZYIP, and holds social roles such as Member of the Standing Committee of the Shenzhen Federation of Industry and Commerce, and Member of the Futian District Committee of the Chinese People's Political Consultative Conference (CPPCC) in Shenzhen. Her early work experience at the China National Intellectual Property Administration laid a solid professional foundation and provided her with a macro perspective. After joining ZYIP, she has long focused on foreign-related intellectual property business, excelling in areas such as foreign-related patents, trademarks, and copyrights. She is particularly skilled in providing comprehensive solutions for overseas clients, covering intellectual property applications, portfolio management, dispute resolution, and commercialization in China.

Overview of Key Honors

Zhang Yu's professional contributions have been highly recognized by authoritative industry institutions and government departments. Her representative honors include:

• 2025: Elected as Member of the Standing Committee of the Shenzhen Federation of Industry and Commerce; Awarded MIP "IP STARS - Rising Star"

• Authoritative Recommendations: Multiple listings in the IAM list of recommended individuals; Repeatedly listed by WTR as a recommended individual in the global trademark field

• 2023: Recognized as "2022 Outstanding Member of the Futian District CPPCC"

• 2021-2022: Named one of the "Top 40 IP Rising Figures in the Guangdong-Hong Kong-Macao Greater Bay Area"

• 2021: Elected as Member of the Futian District Committee of the CPPCC in Shenzhen

Zhang Yu consistently adheres to a client-centered service philosophy and has provided high-quality intellectual property solutions for hundreds of well-known domestic and international institutions, including the National University of Singapore, Signify, and Honda, earning deep trust from her clients. As a representative of an outstanding intellectual property agency, Zhang Yu has been invited multiple times to participate in international intellectual property exchange activities in Japan, Singapore, the United States, and the United Kingdom. She has engaged in in-depth discussions with intellectual property institutions and peers from various countries, actively sharing the latest practices in China's intellectual property protection and contributing to the international development of China's intellectual property cause.