ZYIP has established an all-round trademark and brand management system for the top 500 jewelry enterprises, strengthening the defense line for brand protection.

2025-11-19
I. Case Introduction 
This case is tailored for a globally renowned Fortune 500 jewelry industry leader. Facing long-standing challenges such as malicious trademark registration, brand confusion, and high costs of维权， we have designed an annual intellectual property brand custody plan specifically for them. Through systematic comprehensive monitoring， competitive intelligence analysis， and strategic layout optimization， we successfully helped the client establish an active and forward-looking brand protection system， significantly reducing the cost of维权， and safeguarding and enhancing its core brand value and market competitiveness. 


II. Case Details 
1. Customer Type/Industry: 
A global 500 company, an internationally renowned jewelry brand group. 


2. Description of customer pain points/problems: 
(1) Brand counterfeiting and malicious registration occur frequently: Well-known brands are repeatedly beset by third parties imitating their names and maliciously registering them, seriously eroding the uniqueness and value of the brands. 
(2) High costs and low efficiency in rights protection: The traditional passive approach to rights protection requires significant investment and is ineffective in preventing infringement at its source. 
(3) Brand recognition is at risk of being diluted: The abundance of similar trademarks in the market causes confusion among consumers, thereby weakening the recognition and influence of the main brand. 
(4) There are potential barriers to market expansion: The unclear trademark environment has brought legal risks and uncertainties to the expansion of new product lines and new markets. 


3. Solutions and Process: 
We conducted a thorough analysis of the client's industry characteristics and competitive landscape, and launched the "Annual Intellectual Property Brand Custody Program", achieving a strategic upgrade from a passive response to an active management approach: 
(1) Comprehensive monitoring of core assets: Conduct a comprehensive monitoring of 18 core trademarks under the client's control across all categories. Issue monthly monitoring reports and propose forward-looking handling suggestions such as objections or invalidations for any trademark squatting or similar trademark situations. 
(2) Precise targeting of key targets: Establish a blacklist of malicious domain registrants, conduct long-term monitoring, and formulate a systematic enforcement strategy. Report monthly to effectively curb infringement at its source. 
(3) Internal asset compliance optimization: Conduct a comprehensive review of the trademark assets of the client's affiliated companies. Provide "prevention of cancellation application" risk analysis and strategic support for trademarks that have been registered for three years, to consolidate the rights foundation. 
(4) Competitive Intelligence Strategic Warning: Conduct in-depth analysis of the trademark layout of competitors, dynamically track their movements in emerging fields (such as cultured diamonds, metaverse jewelry, NFT), and provide strategic warning reports every six months to predict market trends and offer intelligence support for customer decision-making. 
(5) Capacity building empowers the organization: Regularly conduct specialized training on intellectual property rights to enhance the protection awareness and professional response capabilities of the internal team of clients, achieving a closed-loop management that integrates both internal and external aspects. 


4. Results/Data: 
(Risk Warning and Elimination): A total of over a hundred trademark registrations that were identical or similar to the original were detected. Based on this, the client took legal actions such as objections and invalidations against nearly half of them, successfully eliminating potential threats. 
(2) Significant cost-effectiveness: Through early warning and precise enforcement, infringement activities can be effectively prevented at their infancy, significantly reducing the subsequent high costs of litigation and rights protection. 
(3) Strengthening brand value: Successfully maintained the core value of the brand and the purity of the market, enhancing brand recognition and reducing the loss of market share due to brand confusion. 
(4) Forward-looking strategic planning: It provided crucial decision-making basis for clients in emerging fields regarding trademark layout, laying a solid intellectual property foundation for their future market expansion. 


III. Case Significance 
This case is not merely a single intellectual property protection project; it is also a successful practice of brand strategy protection. It marks a transformation of the client's brand management from the traditional "post-event relief" model to a systematic and proactive management approach of "pre-warning, in-process control, and post-analysis". This model provides a replicable successful model for a large number of well-known brand enterprises facing similar predicaments, highlighting the core value of professional intellectual property custody services in reducing enterprise operational risks, enhancing brand asset value, and even empowering enterprise strategic decisions. It powerfully proves that in the era of knowledge economy, forward-looking intellectual property strategies are indispensable fortresses for enterprises to maintain their market leadership positions.
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