ZYIP helps customers break through with copyright registration, and builds a rights protection barrier for unregistered trademark icons.

2025-11-19
I. Case Introduction
After the core "G" logo trademark registration application of a certain client was finally rejected, it faced a significant risk of lacking the legal basis for the existing widely-used logo on the products. ZYIP precisely analyzed the situation and provided the client with a rights remediation and strengthening plan centered on "copyright registration", successfully converting the copyright of the artistic work into a powerful weapon for protecting the commercial logo. This ensured that the client could legally and safely continue to use the core logo even without trademark rights. 



II. Case Details 
1.Customer type/Industry
National-level high-tech enterprise, specializing in the research, development, manufacturing and sales of short-range power control systems (with an emphasis on electric vehicle controllers as the core). 


2. Customer Pain Points/Problem Description
(1) Lack of Core Identification Rights: The widely used "G" icon on the product has been confirmed not to be protected by trademark rights after the trademark application process.
(2) Risk in Commercial Use: All products bear this icon. If it is discontinued due to inability to register, it will cause significant losses; if it continues to be used, it will face the passive situation of being sued for infringement or being counterattacked after being registered by others.
(3) Urgent Need for Alternative Protection Solutions: It is necessary to urgently find a feasible legal approach to provide as strong rights protection as possible for this icon to maintain the stability and continuity of the business. 


3. Solutions and Processes
(1) Precise Transformation of Rights Nature: Guide the client to shift their perspective from "trademark rights" to "copyright", clearly stating that the unique "G" icon design itself constitutes an artistic work protected by the Copyright Law.
(2) Core Actions - Conduct Copyright Registration:
- Guide the client to immediately register the "G" icon and its related series of design background images.
- Clearly define the core value of registration: Although it is not a necessary condition for obtaining copyright, the registration certificate is the initial proof of rights ownership and can be used as an efficient and powerful evidence in rights protection litigation.
(3) Explanation of Strategic Value:
- Defensive Protection: Through the registration announcement, publicizing the rights can effectively prevent others from maliciously registering as a trademark or plagiarizing.
- Active Rights Protection: When discovering infringement, one can initiate administrative complaints or judicial lawsuits based on copyright to assert rights. 


4. Achievements/Results
(1) Successfully established the rights foundation: The core "G" icon of the client received the "Work Registration Certificate" issued by the National Copyright Administration, establishing a legal rights certificate.
(2) Ensured business continuity: Based on copyright protection, the client was able to continue legally using the icon on their products, ensuring the stability of market operations and the continuation of brand recognition.
(3) Expected risks significantly reduced: Referring to the industry data of 2024, for the designed works that underwent copyright registration, the success rate of rights protection increased by 83%, the rights protection cycle was shortened to 1/4 of that of unregistered works, and the probability of encountering malicious registration was decreased by 67%. This laid a solid foundation for efficient rights protection for the client. 


III. Case Significance 
This case serves as a prime example of the strategic complementation and risk mitigation achieved through the flexible application of various intellectual property tools. It clearly demonstrates that when trademark protection encounters obstacles, copyright registration can serve as an efficient and cost-effective alternative or supplementary strategy, providing crucial support for the business identity of the enterprise. This solution not only resolves the imminent operational risks for the client but also inspires all innovative entities: the protection of an enterprise's intellectual property should be multi-dimensional and comprehensive. By combining the use of trademarks, patents, and copyrights, a more rigorous and resilient protective net can be established for the enterprise's brand and technological achievements.
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