Breaking through across three continents: The ZYIP team has successfully opened up global trademark channels for the chip enterprise with precise legal strategies.

2025-11-19
I. Case Introduction

As the industry leader in the blockchain server field, Shenzhen Bi * * Electronic Technology Co., Ltd. encountered many malicious trademark preemption by local dealers and third parties through the Madrid system when expanding in Armenia, Türkiye, Uzbekistan and other emerging markets. With a profound understanding of the international trademark system and localized litigation experience, the Zhongyi team has successfully safeguarded customer trademark rights in three continents through a combination strategy of "administrative objection+judicial litigation", clearing obstacles for its global market expansion.


II. Case details
1. Customer type/industry
National high-tech enterprise, focusing on the research and development of blockchain and artificial intelligence chips, is a leader in the field of blockchain servers.
 
2. Customer pain points/problem description
(1) The trademark is registered maliciously by dealers and third parties through the Madrid system in Armenia, Türkiye, Uzbekistan and other countries;
(2) Lack of local evidence, facing three challenges of difficulty in obtaining evidence, language barriers, and differences in legal systems;
(3) The trademark being preemptively registered directly results in customers' products being unable to be sold normally in overseas markets, seriously affecting their global strategic layout.
 
3. Solutions and processes
The Zhongyi team innovatively builds a "trinity" cross-border trademark protection system:
(1) Establish an active defense mechanism
Build a 24-hour cross time difference monitoring system to provide real-time alerts on global trademark registration trends

Establish a hierarchical response mechanism to ensure that response plans are activated within 24 hours of discovering unauthorized registration behavior


(2) Develop precise strike strategies
Armenia case: Using the combination of "synchronous application+precise objection" to break through the evidence dilemma with the client's industry influence in the Central Asian market
Türkiye case: break through the traditional administrative procedures, directly attack the core of the lawsuit, and submit key evidence to prove the fact that the dealer registered maliciously

Uzbekistan case: Successful replication of rights protection experience, building a dual evidence system of "global visibility+regional influence"


(3) Building a professional evidence system
The system integrates over 40 core pieces of evidence, including trademark registration, tax certificates, industry rankings, etc., from customers in China and overseas markets
Strengthening the effectiveness of legal argumentation in various jurisdictions through bilingual evidence books and visualized timelines in Chinese and English

Customize evidence materials to meet the legal requirements of different countries and ensure compliance with local judicial practices


4. Results/Data
(1) Accumulated 342 trademark applications from clients both domestically and internationally, with a success rate of 100% in cross-border rights protection;
(2) Successfully revoked malicious trademark registration in Armenia and Uzbekistan;
(3) The court of Türkiye decided to support all the client's claims and successfully retrieved the trademark rights.

III. Significance of the case

This case demonstrates the systematic service capability of Zhongyi in handling cross-border trademark disputes. By establishing a cross-border collaboration mechanism, customized litigation strategies, and building a three in one evidence system, Zhongyi not only helps clients achieve trademark rights return in three continents, but also verifies the effective response paradigm of Chinese enterprises in the face of international trademark malicious registration. The strategic choice of flexibly switching administrative objections and judicial procedures in different jurisdictions, as well as the professional ability to transform the regional influence of enterprises into legal evidence, have become key support for escorting technology enterprises to go global.
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