Helping European software giants win the "counterfeiting suppression battle" and "policy access battle" in China

2025-11-19
I. Case Introduction
When a globally renowned European software company entered the Chinese market, it encountered two challenges: the rampant counterfeit products on e-commerce platforms and the missed opportunity for policy benefits. The ZYIP team provided the company with a customized service of "intellectual property protection" and "policy application guidance", which not only efficiently removed the infringing links and won exemplary compensation, but also helped the company quickly obtain the national high-tech enterprise recognition, turning its development model in China from "incompatibility with the local environment" to "precise integration". 


II. Case Details 
Customer type/industry
A globally renowned European software company whose system services are available to over 30 major industry giants worldwide. It is currently making every effort to enter the Chinese market. 


2. Customer Pain Points/Problem Descriptions
(1) Challenges in the business environment: A large number of counterfeit products of the core software products have emerged on major Chinese e-commerce platforms, with severe price dumping seriously disrupting the pricing and brand image of the genuine products, directly affecting business operations in China.
(2) Policy environment barriers: Lack of familiarity with China's local industrial and technological policies, unable to enjoy key policy benefits such as tax reduction for high-tech enterprises, government subsidies, and project bidding bonus points, putting them at a disadvantage in the competition. 


3. Solutions and Processes
The ZYIP team assumes the dual roles of "business and policy advisors" and implements systematic solutions:
(1) Intellectual Property Defense Campaign (Legal Campaign):
·Efficient Analysis: Through a bilingual team, quickly complete the mapping of all infringing products across the network, accurately identify the source of infringement.
·Comprehensive Rights Protection: Adopt a combined strategy of "notarized evidence preservation + platform complaints + civil litigation" to maximize the efficiency of rights protection.
·Empowering Clients: Simultaneously provide a visually rich "Guide to Rights Protection on Chinese E-commerce Platforms" in foreign languages, including diagrams of platform rules and standardized complaint templates, to enhance the long-term self-governance capabilities of clients.
(2) Policy Submission Accelerator (Strategic Guidance):
·Top-level Planning: Customize a "High-tech Enterprise Cultivation Plan" for enterprises, starting from aspects such as intellectual property layout and research and development expense collection, and detail 20 key compliance milestones.
·Precise Matching: Deeply analyze the technological advantages of the enterprise, formulate patent application and transfer plans, ensuring that the intellectual property layout precisely matches policy requirements.
·Full Process Empowerment: Organize over 10 online and offline special meetings, providing bilingual interpretation and visual materials to guide enterprises through the complex submission process throughout. 


4. Achievements/Results
(1) Rights Protection Achievements:
· Successfully pressured multiple e-commerce platforms to remove a large number of infringing products, effectively curbing the spread of infringement.
· Through professional legal means, the client obtained compensation results with industry-leading significance. The client's CEO highly praised: "The service efficiency of ZYIP exceeded expectations."
(2) Policy Achievements:
· Within a relatively short period of time, successfully assisted the client in obtaining the national high-tech enterprise recognition.
· Enabled the client to fully enjoy tax reduction and other policy benefits, significantly enhancing its cost competitiveness and overall strength in the Chinese market. 


III. Case Significance 
This case goes beyond the scope of simple intellectual property rights protection. It demonstrates the comprehensive service value of the ZYIP team in assisting multinational enterprises to achieve a "soft landing" and "hard growth" in the Chinese market. By deeply integrating legal breakthrough capabilities with policy navigation capabilities, we not only cleared the current market obstacles for the enterprises but also paved the way for them to enjoy long-term policy benefits. This integrated service model of "intellectual property rights + industrial policies" effectively addresses the core pain points of foreign enterprises' "adaptation difficulties", transforming their challenges in China into systematic advantages. It is a concentrated manifestation of the value of high-end foreign-related legal services.
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