Gold 24 Hours: A Lightning Rights Protection Battle to Restore Market Order for International Brands

2025-11-19
I. Case Introduction
In response to the online and offline cross-channel infringement faced by internationally renowned cigarette accessories brands in the Chinese market, the ZYIP team initiated an emergency response within 24 hours, completed the solidification of the cross-platform infringement evidence chain, and achieved "case filing on the first day and evidence collection on the first day". With swift and precise actions, they effectively curbed the spread of the infringement and safeguarded the brand reputation and market interests of the client. 


II. Case Details 
1.Customer type/Industry
A globally renowned brand of smoking accessories, with its innovative design products enjoying a wide market and having a strong intellectual property protection strategy in China. 


2. Customer Pain Points/Problem Description
(1) Extensive infringement scope: Counterfeit products have simultaneously appeared on Taobao, Xiaohongshu, Xianyu, and physical stores in Shenzhen, forming a three-dimensional infringement network;
(2) High risk of evidence loss: Online links can be easily modified, and offline evidence is difficult to trace, requiring rapid fixation;
(3) Unfamiliarity with cross-border rights protection procedures: As an overseas rights holder, the customer is not familiar with the Chinese intellectual property protection process and urgently needs professional support. 


3. Solutions and Processes
(1) Rapid Response and Comprehensive Forensics: The ZYIP team activated the emergency response mechanism and completed the task within 1 working day: 
Customer patent document retrieval and verification in China;
Taking 100% coverage screenshots and providing evidence storage for the infringing links on the target e-commerce platform;
Conducting on-site investigations and purchasing evidence at key infringement physical stores in Shenzhen.
(2) Establishing a legally effective evidence chain: Integrating fragmented evidence systems to form a complete evidence package that meets the requirements of Chinese litigation and platform complaints.
(3) Cross-cultural professional delivery: Providing evidence reports in both Chinese and English versions and analysis of the rights protection path to ensure that the global legal affairs team of the client can seamlessly understand and make decisions. 


4. Results/Data
(1) Efficient Actions: All-channel evidence was fixed within 24 hours, securing at least a 2-week golden window period for subsequent legal actions.
(2) Comprehensive Results: The infringement evidence was confirmed by the client in one go, and based on this, a platform complaint and administrative investigation were successfully initiated.
(3) Client Satisfaction: Client evaluation: "The response speed and execution accuracy of the ZYIP team have helped us curb potential expanded market losses." 


III. Case Significance
This case is a concentrated manifestation of the value of ZYIP's "Cross-border Rights Protection Rapid Response System". Among them, the 24-hour multi-channel evidence collection capability has been proven to be the decisive factor in determining the success or failure of rights protection. The ZYIP team, leveraging the local execution resources, systematic operation processes, and cross-cultural coordination capabilities accumulated through its deep engagement in the Chinese market, completed the fixation of key evidence within the golden window period of infringement spread, converting the potential long-term rights protection cycle and market losses of the client into efficient and certain legal actions. This capability system has become a key pillar for international brands to deal with sudden infringement crises in the Chinese market.
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