Patent Blitz Strategy: Low-price Acquisition + Secret Layout, Building Immediate Countermeasures for Overseas Expansion Benchmarking

2025-11-19

I. Case Introduction
When a small household appliance company that was leading the way in overseas expansion rapidly expanded in the European and American markets, it faced challenges such as weak early patent layout and the lack of effective protection for its core products. The ZYIP team assisted the client by adopting a combined strategy of "acquiring mature patents at low prices + covert transfer of ownership + simultaneous rights protection in Southeast Asia", quickly establishing a practical patent asset system, achieving a strategic transformation from passive defense to active counteraction, and strengthening the intellectual property defense line for the company's global market expansion.

II. Case Details
1.Customer type/Industry
Chinese small household appliance export enterprises. Their main products have seen rapid growth in sales in the European and American markets, and they are representative brands in the field of cross-border e-commerce.

2. Customer Pain Points/Problem Description
(1) Disconnection between patent layout and products: Most of the original patent applications are still in the review stage, and the technical content does not match the actual products, making them unusable for rights protection;
(2) Increased competitive threats: Competitors have already obtained key licensed patents, posing risks of technological blockage and litigation counterattacks;
(3) Market expansion hindered: Lack of readily available patent rights makes it difficult to exert effective constraints in online platform complaints or offline channel negotiations.

3. Solutions and Processes
The ZYIP team carried out their work focusing on "rapid replacement, covert operation, and collaborative rights protection":
(1) Covert Acquisition and Low-price Strategy:
By using a multi-level proxy structure to conceal the true identity of the buyer and prevent information leakage that may lead to price hikes;
Precisely select the authorized patents that are highly relevant to the products of the European and American markets, assist in the negotiation and delivery process, and ultimately successfully acquire multiple core patents at a price far lower than the market valuation.
(2) Rights Transfer and Asset Integration:
Efficiently complete the registration and transfer of overseas patent ownership;
Match and optimize the technology of the acquired patents with the customer's product line to form a patent package with strong combat effectiveness.
(3) Cross-border Rights Protection and Regional Counterattack:
Relying on the local resources of the ZYIP Singapore office, assist the client in initiating litigation actions against the infringers in Southeast Asia;
Provide full-process support including case evaluation, evidence preparation, lawyer selection, and stability analysis.

4. Achievements/Results
(1) Successfully completed the acquisition of multiple core patents from Europe and the United States at a low cost, achieving an immediate upgrade of the patent assets from "non-existent" to "usable";
(2) The acquisition process was completely confidential, without causing market attention or interference from competitors, achieving a "silent layout";
(3) The rights protection actions in Southeast Asia effectively deterred imitators, enhancing the bargaining power of customers in the platform and channels;
(4) A three-dimensional intellectual property offensive and defensive system of "European and American patent defense + active Southeast Asian actions" was initially established.

III. Case Significance
This case demonstrates how Chinese enterprises can quickly address their patent shortcomings and reverse the unfavorable situation in the context of cross-border e-commerce competition by adopting a dual-track strategy of "acquisition and rights protection". The ZYIP team, through integrating cross-border resources and covert operational capabilities, not only helped clients obtain key intellectual property rights at the lowest cost and with high efficiency, but also transformed the patent assets into practical tools for market negotiations and counteracting imitators. This model breaks through the traditional linear path of "application - layout - rights protection", providing a replicable strategic model for Chinese brands to achieve "accelerated intellectual property leapfrogging" during their overseas expansion, and truly converting intellectual property assets into competitive weapons in the market.

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