The applicant was not satisfied with the rejection decision made by the Trademark Office. Therefore, on September 2013, ZYIP entrusted the applicant to file a request for reconsideration of the rejection with the Trademark Review and Adjudication Board. The agent of our firm pointed out that to determine whether two services are similar, a comprehensive judgment should be made from aspects such as the content, method, purpose, and target consumer group of the services, based on whether it causes confusion or misunderstanding among the relevant public. The "Similar Goods and Services Classification Table" can be used as a reference for judging whether the services are similar, but it is not the standard for judging similarity, nor is it a legal basis: 

1. The designated service items of the reconsideration trademark and the registered service items of the cited trademark do not constitute similar goods;

2. The shapes, sounds, meanings, and overall appearance of the reconsideration trademark and the cited trademark are significantly different, and they do not constitute similar trademarks; 

3. The reconsideration trademark has a very extensive usage foundation.