ZYIP has built a comprehensive copyright protection system for jewelry design for a certain jewelry enterprise, resolving the problems of plagiarism and rights protection in the industry.

2025-11-19
I. Case Introduction
Facing the long-standing problems in the jewelry industry, such as rampant design plagiarism, difficult legal determination, and high costs for rights protection, several product lines of a certain jewelry company have been severely affected. ZYIP has developed a comprehensive and integrated copyright protection solution for itself, consisting of "technical evidence preservation - combined protection - copyright registration - judicial collaboration - capacity building", in a five-part structure. Through innovative means such as blockchain, dynamic patent and copyright combinations, and standardized copyright registration, this solution systematically enhances the confirmation, protection, and rights protection efficiency of design assets, effectively safeguarding the brand creative value and market share. 


II. Case Details 
1. Customer type/Industry
China's leading jewelry industry group 


2. Customer Pain Points/Problem Description
(1) Frequent plagiarism and imitation: Independent designer works and popular IP collaborations are frequently plagiarized and copied. For instance, the MONOLOGUE series has been controversial, and pirated products of the Nezha collaboration are flooding the market, forcing the brand to abandon some markets.
(2) High legal determination difficulty: Jewelry design combines practicality and artistry, and the "originality" in judicial practice has high standards and ambiguous boundaries, which may lead to the rejection of copyright claims due to "not significantly different from natural beauty".
(3) High and delayed rights protection costs: The traditional patent authorization period for appearance lasts for 45 days, which does not match the average 3-6 month short life cycle of jewelry products; cross-border rights protection litigation costs are even more than twice that in the mainland. 


3. Solutions and Processes
(1) Introduce blockchain immediate evidence storage: Guide customers to immediately conduct blockchain evidence storage for design drafts, design process documents, etc., generating an unalterable timestamp, and shortening the preparation period for post-event evidence presentation to 7 days.
(2) Build a dynamic patent and copyright portfolio: For core designs, adopt the strategy of "basic model + derivative model" bundled application, simultaneously conducting copyright registration and appearance design patent application, expanding the overall protection scope by 40%.
(3) Implement standardized copyright registration: Provide specific copyright registration protection plans and application suggestions for each new product series to ensure that all original designs can promptly obtain official registration certificates, laying a solid foundation for rights protection.
(4) Establish a judicial collaboration fast-track: Actively promote and assist customers in establishing a "jewelry design infringement rapid adjudication mechanism" with relevant judicial institutions, increasing the trial efficiency of related infringement cases by 35% in 2024.
(5) Conduct comprehensive intellectual property training for all staff: Provide systematic intellectual property training for company managers, designers, and marketing teams, significantly enhancing the protection awareness and risk prevention capabilities of the internal team. 


4. Achievements/Results
(1) Significant improvement in rights protection efficiency: Blockchain evidence storage has shortened the evidentiary period from days to within 7 days, and the rapid adjudication mechanism has accelerated case processing by 35%.
(2) Enhanced protection scope and effectiveness: Through a combined strategy, the legal protection scope of the core design has expanded by 40%, and the legal basis has become more stable.
(3) Systematization of copyright protection: Establishing a copyright registration system covering the entire product line ensures that new products receive copyright protection simultaneously upon launch.
(4) Construction of risk prevention capabilities: Through comprehensive training for all staff and standardized copyright registration plans, the risk of infringement has been reduced at the source, maximizing the protection of the commercial value of the products. 



III. Case Significance 
This case provides a systematic solution model for the traditional jewelry industry to address intellectual property challenges in the digital age. It successfully integrates cutting-edge blockchain technology, innovative intellectual property portfolio strategies, standardized copyright registration management, and judicial practices. This not only helps clients effectively defend their design achievements but also promotes the upgrading of the industry's intellectual property protection model. This move demonstrates that through systematic intellectual property management, traditional industries can transform creative assets into sustainable core competitiveness, providing important references for the intellectual property protection and value realization of the entire consumer goods industry.
Return
Previous：The ZYIP team successfully resolved the historical registration issues of the software copyright for "Middle Grade One" and helped the clients realize their rights and interests. Next：ZYIP helps customers achieve the copyright registration of robot software modules and builds a full-stack technology protection system.