Article 4 of the Trademark Law: Storm of Review: Under the sudden policy change, leading enterprises suffer from the "massive collateral damage" crisis. ZYIP, with its "three-dimensiona

2025-11-19

I. Case Introduction
During the period from 2022 to 2023, in the face of the strict application of Article 4 of the Trademark Law by the trademark review authority, a leading technology company encountered a systemic crisis where hundreds of trademarks were subject to centralized review opinions notices. ZYIP promptly activated the emergency mechanism and innovatively employed the strategy of "three-dimensional coordinate positioning + four-dimensional argumentation to break through", precisely responding. Eventually, 91.2% of the risky trademark applications of the client were successfully preserved, successfully converting the policy risk into a strategic opportunity to consolidate the client's trust.

II. Case Details
1. Customer type/Industry
A leading technology company with extensive trademark layout and brand assets.

2. Customer Pain Points/Problem Description
(1) Policy sudden change risk: The review criteria for trademarks have suddenly tightened, and the trademarks that enterprises had reasonably arranged have been "accidentally" infringed upon on a large scale.
(2) Unprecedented crisis scale: Hundreds of trademark applications under the company's name simultaneously received review notices citing Article 4 of the Trademark Law.
(3) Threat of asset loss: If not handled properly, it will lead to the widespread invalidation of the company's core trademark assets, and the brand strategy will be severely impacted.

3. Solutions and Processes
(1) Establish a three-dimensional coordinate positioning system: Quickly establish precise coordinate mappings for hundreds of risky trademarks, achieving systematic and visualized case management.
(2) Develop a four-dimensional argument-breaking solution:
① From the commercial logic perspective, demonstrate the intrinsic connection and rationality between trademark layout and the main business;
② From the industry practice perspective, explain that such layout conforms to the industry development and competitive norms;
③ From the legislative intent perspective, explain that Article 4 aims to curb malicious registration rather than restrict the normal operation of enterprises;
④ From the evidence loop perspective, submit a complete evidence chain to prove that the application has a genuine use intention and commercial rationality.
(3) Implement classified response strategies: Based on the importance and risk level of trademarks, formulate differentiated response and appeal strategies.

4. Achievements/Results
(1) High asset preservation rate: The comprehensive preservation rate of the client's trademark applications reached 91.2%.
(2) Received the highest recognition: Was honored with the title of "Best Intellectual Property Strategic Cooperation Agent of the Year" awarded by the client.
(3) Established a defense model: Accumulated successful experience and established a replicable response model for such systematic trademark risks caused by policy changes.

III. Case Significance
This case fully demonstrates the outstanding crisis response capabilities of ZYIP in a complex legal environment and policy changes. By integrating legal arguments, business logic, and systematic management tools, it not only successfully resolved the client's asset crisis but also explored an effective path to safeguard the legitimate trademark rights of the enterprise under strict scrutiny, providing key support for establishing a sustainable balance mechanism between policy compliance and brand development strategies for the enterprise, and highlighting the strategic value of high-end intellectual property services.

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