ZYIP helps internet enterprises break through the barriers of the intelligent transportation industry by means of strategic acquisitions.

2025-11-19
I. Case Overview
An internet giant enterprise was planning to establish an intelligent transportation ecosystem. However, its core trademark had already been registered by another party, posing a significant barrier to the launch of the brand. ZYIP, through in-depth due diligence, discovered that the prior trademark was merely a defensive reserve and had no actual usage intention. In the face of the other party's malicious price hikes and delaying tactics, ZYIP innovatively adopted a dual-track solution of "strategic acquisition + commercial negotiation", and ultimately completed the trademark acquisition within 30 days at a cost that was 40% of the client's budget, efficiently clearing the obstacles to the brand launch. 


II. Case Details 
1.Customer type/industry
An internet giant enterprise, whose business is expanding into the intelligent transportation ecosystem. 


2. Customer Pain Points/Problem Description
(1) Core Trademark Confusion: The core category trademarks necessary for the intelligent transportation ecosystem have already been registered by others.
(2) Urgent Time Window: The brand launch plan is clear, and the issue of trademark authorization needs to be resolved within a limited time frame.
(3) Opponent's Malicious Pricing: The trademark holder, leveraging its industry position, raised the price to 200% of the customer's budget and employed delaying tactics to exert pressure. 


3. Solutions and Processes
(1) Precise Evaluation and Strategy Formulation:
· Conduct a comprehensive due diligence on the target trademark, covering the stability of rights, usage status, transfer feasibility, and potential risks.
· Based on the results of the due diligence, formulate a structured acquisition plan and negotiation strategy.
(2) Multi-round Commercial Negotiation Campaign: In the face of the other party's price hikes and delays, the ZYIP team developed and implemented the "reverse extreme pressure" strategy:
(a) Utilize psychological tactics to break the other party's expectation of price monopoly;
(b) Present a complete evidence chain to form legal high-pressure deterrence;
(c) Simultaneously initiate legal procedures to enhance the negotiation leverage;
(d) Design an exchange of benefits plan to guide the other party back to friendly negotiations. 


4. Achievements/Results
(1) Significant cost optimization: Successfully negotiated the transaction price from 200% of the customer's budget to 40%, achieving a strategic reversal.
(2) Remarkable efficiency improvement: The entire negotiation process was completed within 30 days, ensuring that the customer's business window period was not affected.
(3) Smooth transfer of rights: Assisted in completing all legal procedures for the trademark transfer, clearing the core obstacles for the client's brand launch. 


III. Case Significance
This case demonstrates the outstanding strategic foresight, resource integration, and risk control capabilities of ZYIP in complex trademark transactions. Through the dual-track drive of "law + business", it not only quickly resolved the situation of malicious price hikes within a very short period of time, but also efficiently cleared obstacles for the client at a cost far lower than expected. This reflects that high-end intellectual property services have extended from traditional rights application to strategic business solutions, providing enterprises with systematic support that combines legal security and business wisdom at critical development nodes.
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