ZYIP offers "embedded" trademark on-site services, creating an integrated solution for the synergy of enterprise brand management and legal affairs.

2025-11-19

I. Case Overview
During the process of rapidly expanding its domestic and international markets, a certain enterprise encountered challenges such as complex trademark registration procedures, significant differences in laws across multiple countries, and low internal communication efficiency. ZYIP, an innovation of ZYIP Intellectual Property, introduced the "Trademark On-site Service". By dispatching a professional team to the client's headquarters, it achieved efficient coordination throughout the entire process of trademark application, monitoring, and protection, ultimately helping the client shorten the trademark registration cycle by 40% and successfully handled 12 cases of malicious trademark registration throughout the year, thus establishing a new model of efficient and collaborative brand protection.

II. Case Details
1.Customer type/Industry
A large manufacturing enterprise, currently in the period of rapid expansion in both domestic and international markets, has its business covering multiple countries.

2. Customer Pain Points/Problem Descriptions
(1) Complex registration process: The trademark registration procedures in both domestic and foreign markets are cumbersome, and there are significant differences in laws across various countries. The traditional agency model is slow in response.
(2) Inefficient internal collaboration: The mechanism for transmitting trademark requirements and tracking progress between the business department and the legal department is not well-established, resulting in high communication costs.
(3) Delayed response to infringement: In the face of risks such as malicious trademark registration in overseas markets, there is a lack of a systematic monitoring and rapid response mechanism.

3. Solutions and Processes
(1) In-depth Research and Demand Analysis: ZYIP established a special team to conduct in-depth research on the client's business layout and trademark management process, clearly identifying their core demands as shortening the registration cycle, dynamically monitoring risks, and responding quickly to business inquiries.
(2) Customized On-site Service Implementation:
Team Embedding: Dispatch 3 senior members of the "ZYIP" team to work as "Trademark Managers", and be stationed in the client's legal department for a 3-month joint office operation, providing 8-hour immediate services daily.
② Process Optimization: Establish an enterprise standardized trademark database and update the full set of registration progress simultaneously; Assist in training internal staff to use the query system, enabling real-time submission of requirements and tracking of progress.
③ Risk Prevention and Control: For key markets, a weekly infringement monitoring report and "graded warning" mechanism are implemented to ensure that legal procedures are initiated within 48 hours for urgent cases.
(3) Dynamic service upgrades and emergency handling: Based on the customer's new product launch plan, we made advance arrangements for trademark registration. In response to the trademark squatting incidents that occurred in the Southeast Asian market, we promptly coordinated with local law firms and completed the opposition application within two weeks, avoiding losses of over one million yuan.

4. Achievements/Results
(1) Significant improvement in efficiency: The trademark registration cycle for clients was shortened by 40%, and internal communication costs were reduced by 60%.
(2) Effective risk control: Over 200 infringement clues were monitored throughout the year, and 12 cases of malicious trademark registration were successfully handled.
(3) High customer recognition: In client evaluations, "ZYIP broke the traditional passive model of agency and became an extension partner of brand strategy" was mentioned.

III. Case Significance
This case, through the innovative model of "Trademark On-site Service", has upgraded the intellectual property services from a simple agency service to a "full-cycle, highly adhesive" solution deeply integrated into the customer's operations. It not only resolves the pain points of trademark management in the process of enterprise globalization, but also redefines the service standards based on demand-driven principles, providing a benchmark example for the deep collaboration between intellectual property services and enterprise development in the industry. It highlights the core value of high-end intellectual property services in supporting the implementation of enterprise strategies.

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