The ZYIP delivery APP usability test report, which helps fintech enterprises conduct compliance checks on brand assets and optimize risk control.

2025-11-19
I. Case Overview
A well-known comprehensive internet financial company, under the backdrop of increasingly strict fintech regulatory requirements, intends to conduct a brand asset compliance check on all the logo symbols within its upcoming APP. ZYIP, breaking away from traditional service models, adopts a customized solution integrating "intelligent assessment + dynamic risk control + long-term optimization", and systematically completed the compliance scanning of 634 logos within 15 working days. It accurately identified high-risk items and provided feasible rectification suggestions, effectively building a firewall for customer brand compliance and business operations. 


II. Case Details 
1. Customer Type/Industry
A well-known comprehensive internet finance company, whose business covers various types of online financial services. 


2. Customer Pain Points/Problem Description
(1) Complex and diverse compliance risks: It is necessary to simultaneously meet multiple dimensions of compliance requirements such as trademark rights, copyright, Advertising Law, industry regulations, and platform responsibilities.
(2) Large number of assessment targets: From icons to channel pages, special sections, product names, etc., a total of 634 pieces of text and icons within the APP need to be comprehensively scanned.
(3) Rapid business iteration: The APP is constantly updated, and the names of new insurance and wealth management sections need to be included in the compliance pre-review system in real time. 


3. Solutions and Process
(1) Build an evaluation matrix to conduct a thorough scan: 
Establish a multi-dimensional evaluation system to capture and cross-verify all link identifiers of the APP.
(2) Establish a dynamic monitoring and early warning mechanism:
Based on trademark similarity judgment, commercial balance, and technical distinctiveness, conduct risk classification warnings for icons and text.
Introduce a judicial case database to conduct compliance predictions for 5 typical cases.
(3) Output long-term optimization and rectification plans:
Provide a "name replacement library" to address high-risk identifiers, and formulate the "Brand Usage SOP Manual" to standardize internal processes.
Establish an annual monitoring mechanism to continuously track changes in trademark status and ensure compliance throughout the product's entire life cycle.

4. Results/Data
(1) Systematically identifying risks: forming a risk checklist of over 600, identifying 3 high-risk items and 44 optimization actions.
(2) Industrialized customized output: Combining the characteristics of the financial industry, output a dynamic sensitive lexicon containing 56 prohibited expressions.
(3) Multidimensional value enhancement:
Promote the completion of trademark certification and defense layout for three core product names;
By establishing an internal pre-approval process, the compliance rate of requirements has been significantly improved;
Effectively reduce the risk of infringement and litigation associated with the use of identification.


III. Case Significance 

This project represents an innovative practice where intellectual property services are deeply integrated into the product development and compliance risk control systems of enterprises. Through the multi-dimensional penetration of "law + technology + business", ZYIP not only helped fintech enterprises build a forward-looking brand compliance defense line in the context of strict regulation, but also provided a systematic and implementable service model for the Internet industry, integrating intellectual property rights and product operation deeply. This demonstrated the strategic value of high-end intellectual property services in empowering new economic forms and ensuring the stable development of enterprises.

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