Shenzhen promotes the implementation of the punitive damages system for intellectual property infringement, and Shenzhen Satellite TV interviews Zhang Quanwen from ZYIP

2021-07-29

The high cost of protecting intellectual property rights, the long litigation period, and the low amount of compensation for infringement have always been problems that plague my country's intellectual property protection.

In order to build a world-class intellectual property protection highland, in the past year, Shenzhen has conscientiously implemented the reform pilot work of Shenzhen Pilot Demonstration Zone, taking the lead in establishing, detailing and advancing the punitive compensation system for intellectual property infringement.

It can be seen from the series of reports on the "Start a New Journey Bravely Become a Vanguard·Shenzhen Comprehensive Reform in Progress" released by Shenzhen Satellite TV Shenzhen News recently that the pilot project of comprehensive reform in Shenzhen has achieved initial results.

Establish the most stringent intellectual property protection system and promote the implementation of the punitive compensation system

Through the video report of the case of Cartier trademark infringement, we can see that punitive damages are applicable to cases where the infringement is known to be committed, the infringement is serious, and the impact is bad. (Punitive damages are also called exemplary damages or retaliatory damages. The amount of compensation made by the court exceeds the actual amount of damage)

Shenzhen Satellite TV conducted relevant interviews with Mr. Zhang Quanwen, executive vice president of Shenzhen Patent Association, chairman of Zhongyi Intellectual Property, and associate researcher.

Mr. Zhang Quanwen said: “Shenzhen has established a punitive damages system, and the cost of violations will increase, thereby encouraging the whole society to invest in research and development and promote the innovation ability of the whole society. It truly embodies the concept of'protecting intellectual property rights is protecting innovation'. "

In the face of low "costs of illegality", most infringers will choose to continue to infringe. Since the infringers are punished, the infringers who have to be punished are "painful."

The establishment of the Shenzhen IPR infringement punitive compensation system, on the one hand, actively responded to the urgent needs of all sectors of society to improve the standards of compensation for IP Creation, protection and application provide a strong backing for creating a social atmosphere that respects and encourages innovation!